The Java and Web software blog Simple Thoughts has posted a list of 10 Simple Tips for Better Blogging. I know that there are a few avid bloggers who read muchmojo (though I’m not suggesting that they read it avidly!), and I thought I’d link to it.
Ironically the entry on the original blog is so noisy from Google ads and the like that I feel it would be better to just quote it here. As it leans towards informing “professional bloggers” who are aiming at a blog income, I have trimmed off vestiges of capitalist-whoredomery and cut it down to 8:
1. Blog about topics which are truly interesting to you. This will help you succeed in the long run.
2. Host your blog on your own server with your own domain name. Avoid free blog hosting on blogspot or wordpress.com (unless you are Robert Scoble). It provides better perception to your blog and more configurability among other benefits. Use a Blogging software like WordPress or Movable Type. I use WordPress.
3. Post with a fixed schedule, preferably once a day or once every two days, if possible. Missing the weekends is fine.
Note: Do not be afraid to take days off. Blogging shouldn’t be a chore.
Disclaimer: I sometimes break this rule.
4. Try to write in proper polished language, unless you are blogging solely for highly targeted audience like gangsters.
Note: Personally I hate reading blogs with poor english. It casts a bad light on the author.
5. Choose a decent theme for your blog matching the target audience. Don’t choose too bold colors for business blogs. In general all standard web design principles apply.
For example if you are targeting teenage girls (as audience) then a smattering of pink may not be out of place.
6. Track what your audience wants and deliver more of it.
7. Unless it is a personal blog stay away from too many “had a hangover today” post or talking about your personal life.
<snip , snip!>
10. Provide an interactive experience. Allow comments in your blogs. Respond politely to comments.
Muchmojo seemingly “score” around 5/8 - I guess I should be happy. Of course the list is just a guide, and there are always exceptions to the rule. Without any financial interests in the blog, it will most likely be unrealistic to expect personal blogs to be on dedicated servers instead of free services - Muchmojo has this luxury mainly because I’m a geek.